Ep
75
75
Boutique Hope: How Kure It Is Changing the Cancer Journey | EP 75
Oct 14, 2025
With
Kerri Hatfield, Courtney Cretikos, and Brooke Siecke
39:59
Boutique Hope: How Kure It Is Changing the Cancer Journey | EP 75
What does it take to create a nonprofit that moves fast, funds faster, and makes real impact? In this powerful episode, Kenny Perkins dives into the story of Kure It, a boutique nonprofit based in California that’s transforming cancer support especially for underfunded cancers and underserved communities.
Joined by Brooke, Kerri, and Courtney, the women leading Kure It’s mission you’ll hear how this small but mighty team continues the legacy of founder Barry Hoeven, who battled kidney cancer for 18 years before passing the torch.
From clinical trials to pickleball fundraisers, from million-dollar endowments to helping strangers find life-saving treatments, this episode reveals how focused compassion and community can change lives.
Whether you’re navigating cancer or seeking ways to make a difference, this episode offers clarity, inspiration, and real-world action.
Key Topics Discussed
- How one man’s 18-year cancer battle created a ripple effect of hope
- Why Kure It only funds underfunded cancers like pancreatic, liver, and prostate
- How the RoundUp for Research program generates $600K+ in passive income
- What makes Kure It a "boutique nonprofit"—and why that matters
- Behind-the-scenes of approving clinical trial funding
- The work of the Women’s Guild: building community, fundraising, and fun
- Supporting underserved communities with screenings and outreach
- Why 100% of public donations go directly to research and patient support
- How Kure It is preparing for the future: AI, prevention, and global partnerships
